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Cost of Ownership

Phone ownership is the complete financial journey from choosing the handset to selling, trading in or recycling it. This section helps you compare that journey rather than judging a deal by its upfront or monthly headline.

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Cost of Ownership — editorial illustration

Phone ownership is the complete financial journey from choosing the handset to selling, trading in or recycling it. This section helps you compare that journey rather than judging a deal by its upfront or monthly headline.

Start with the ownership equation

Add the phone, airtime, mandatory charges, accessories, insurance and repairs. Then subtract the value you realistically expect to recover at the end. Use the same ownership period for every option.

DecisionBest starting guide
Build a complete calculationSmartphone Cost of Ownership Guide
Find overlooked spendingHidden Costs of Phone Ownership
Compare purchase routesTotal Cost Comparisons
Estimate resaleDepreciation and Residual Value
Control ongoing billsRunning Costs
Budget for extrasAccessories and Add-On Costs

Do not count uncertain value as guaranteed

Cashback, trade-in bonuses and future resale are conditional. Show them on a separate line from mandatory payments. A deal should remain affordable if an expected bonus is reduced or never received.

Use an ownership period that matches your behaviour

A three-year calculation is not useful if you normally replace a phone after eighteen months. Equally, a cheap handset may be poor value if support, storage or repair options make your planned four-year use unrealistic.

Related guides

Related decision centres

Sources and date checked

Official information checked 26 July 2026. Product prices, contract terms and retailer policies can change, so verify the current document before acting.

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